This poor cereal has had so many mascots try and peddle it my head spins trying to count them.
Eventually however they finally got it right with the Dig'em Frog.
The Dig'em Frog owns and I hope they keep him around.
Of course they can't even keep the name straight on this cereal.
Who cares ... it's yummy and bad for you.
This is a cereal loved by pot smokers.
Over half it's weight is sugar.
Kellogg's isn't claiming it's a diet cereal though... so if you are in need of a sugar fix this is the stuff.
Now as for the tattoo...
The client (who would never smoke pot) just happened to love Smacks and love frogs too.
as the marketing masters at Kellogg's would say...