This cereal is basically seventy five percent toasted oat-based pieces and twenty five percent marshmallow bits of various shapes and colors.
Lucky the Leprechaun (also known as Sir Charms, and originally called L.C. Leprechaun), was with the cereal for it's debut.
He has always been popular and is know to say really catchy things like "They're Magically Delicious!" and "They're Always After Me Lucky Charms!"
I must admit he sold me on these bad for my teeth treats.
As a tattoo Lucky is a popular choice amongst other cereal mascots simply because of being Irish.
Any good humored Irish guy is happy to have a Lucky the leprechaun tattoo on him.